Estimated total consumer spending on new Pokémon products, at list price, in the year to February 2026

This figure has been replaced. See Consumer spending on new Pokémon console games at list price, re-cut to The Pokémon Company’s year to February 2026.

What this is

Estimated total consumer spending on new Pokémon products, at list price, in the year to February 2026: about ¥2,860–3,260bn ($19–22bn).

How it’s built

Start from License Global’s $15.7bn (¥2,348bn); remove the cards and games it is taken to include.
Add all cards worldwide at list (¥493–680bn), console games (at least ¥147bn) and digital spending (¥258–337bn).
Add the company’s own stores and online shops (¥70–230bn) and event tickets (¥0.6–1.3bn).

What we assumed

License Global’s figure covers the company’s territories, with its cards and games inside.Its scope is undefined; this reading is chosen for consistency across lines.
Each added line is the research’s own estimate.Cards come from a print-volume model, digital from app-data vendors, stores from a revenue range; none is a disclosed figure.
Calendar 2025 stands for the year to February 2026.Ten of the twelve months overlap; the rate ¥149.57 per dollar is the 2025 average.

Sanity check

Excludes licensed goods in Japan and Asia, anime and second-hand sales. A later correction trims ¥25bn of console sales outside the period; online sales may be counted twice by ¥20–80bn.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working

Total: ¥2,864–3,257bn
Total $ billion at 149.57: 19.2 to 21.8
Over LG row times: 1.22 to 1.39
Width: ¥393bn

total = row 2,348.2 − TPCi-territory cards (1−a)·X − games g·149.57 + all cards (J+X) + 146.8 + digital + stores + events
low 2,864.3 (J 135.4, X 544.8, a 0.1, g 1.0, low others)
high 3,257.0 (a 0.3, g 0.7, high others)

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