What this is
What players spent on Pokémon console games at list price, before tax, in Nintendo’s year to March 2026: at least ¥146.8bn.
How it’s built
- Overseas: 12.03 million copies from Nintendo’s million-seller table, priced at US list ($59.99 for Legends: Z-A; $69.99 for its Switch 2 Edition and Pokopia), gives $773.7m, or ¥115.7bn at ¥149.57 to the dollar.
- Japan: copies sold in Japan at Japanese list prices before tax: ¥31.1bn.
- Added the two.
What we assumed
- US list prices stand in for every overseas market.Nintendo gives overseas units only, not by country or price. Discounts would lower spend; this is spend at list, not actual receipts.
- Only titles that sold 1 million or more are counted.That is all Nintendo’s table lists. Smaller titles, download-only releases and add-on content are left out, so this is a floor.
- An average rate of ¥149.57 to the dollar for the year.The research uses one rate for the year rather than month-by-month rates.
- Nintendo’s April-to-March year is close to The Pokémon Company’s March-to-February year.They differ by one month, which the research treats as small, except for Pokopia’s overseas launch in March 2026.
Sanity check
This is consumer spending, not anyone’s revenue: retailers, Nintendo and The Pokémon Company each take a slice. On the Pokémon Company’s own year, removing Pokopia’s March launch gives about ¥121.6bn.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- FiledUS list price (Switch), launch October 202559.99
- EstimateNintendo japan revenue on core Pokémon bracket, year to March 2017-year to March 2026
Show the working
- Overseas list: ¥116bn
- Japan core list ex tax: ¥31.1bn
- Total floor: ¥147bn
- Pokopia japan addon nintendo year window ¥ billion floor: 8.2
- Prior: ¥113–148bn
- Prices now A (..57), so overseas list is the single value $773.7m × 149.57 = 115.7
- + Japan 31.1 = 146.8, a floor …
- FireRed/LeafGreen, DLC and sub-1M tit
Where it’s used
Related figures
Built from this one