Estimated retail value of licensed Pokémon merchandise, excluding cards and video games, sold in The Pokémon Company International’s territories in 2025

What this is

Estimated retail value of licensed Pokémon merchandise, excluding cards and video games, sold in The Pokémon Company International’s territories in 2025: about ¥1,710–2,020bn ($11.4–13.5bn).

How it’s built

Start from License Global’s $15.7bn, converted at ¥149.57 per dollar: ¥2,348bn.
Take out the company’s own cards sold in its territories, valued at list price: ¥227–490bn.
Take out video games, $0.7–1.0bn (¥105–150bn).

What we assumed

The $15.7bn covers the company’s territories and includes its own cards and games.The figure’s scope is undefined; the company’s profile hints that cards are inside. If they are not, nothing should be deducted.
Asian markets take 10–30% of cards printed outside Japan.The research gives no direct split; this range sets how many cards are deducted.
Cards outside Japan are worth the US booster price, times 1.0–1.3.The uplift allows for pricier products; it ties to the card-spend estimate elsewhere.
Games account for $0.7–1.0bn.A working range in the research, not a disclosed figure.

Sanity check

Everything rests on a company-submitted, undefined figure, less modelled deductions. It is 55–68% of the research’s whole franchise consumer-spend estimate.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working

Merch: ¥1,708–2,017bn
Merch: $11.4–13.5bn
TPCi territory cards deducted: ¥227–490bn
Games deducted: ¥105–150bn
Share of total: 55.1 to 67.5%
Width: ¥308bn

2,348.2 − 0.9×544.8 − 149.6 = 1,708.4
2,348.2 − 0.7×324.1 − 104.7 = 2,016.7

Where it’s used

StoryLicensing & merch

Related figures

Built from this one

The IP

The companies

The business lines

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