What this is
Estimated player spending on Pokémon mobile and digital games, before app-store fees, in the year to February 2026: about ¥258–337bn.
How it’s built
- Pokémon TCG Pocket: ¥143–155bn, worked from DeNA’s filings and moved to the March–February year.
- Pokémon GO in app stores: ¥100–111bn, from AppMagic, an app-data vendor; the high case adds web-store purchases (×1.364), giving ¥152bn.
- Other titles: ¥15–30bn.
What we assumed
- App-data vendor figures are taken at face value.No game publishes its gross spending; vendors are the only source.
- Web-store spending adds at least 36% to GO.Derived from the operator’s statement of “more than $1bn”; it is a floor, used only in the high case.
- Other titles add ¥15–30bn.A working range; the research gives little direct evidence for it.
Sanity check
This is what players spend, not what The Pokémon Company earns; app stores and developers take most of it.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimateTCG Pocket players' spending, by TPC's financial year
- EstimateEstimated Pokémon GO app-store spending in The Pokémon Company’s year to February 2026, and its share of profit from the game¥13–26bn
- EstimateWeb store multiplier is a pair of floors, year to February 2026
- EstimateThe Pokémon Company's mobile games revenue for the year to February 2026
Show the working
- Pocket: ¥143–155bn
- GO app store: ¥100–111bn
- GO incl web store floor ¥ billion high: 152
- Other titles: ¥15–30bn
- Total: ¥258–337bn
- Pocket TPC FY2/26 gross 143.3–154.8
- GO app-store gross 100.0–111.2
- high case lifts the top by the gross-reading web-store floor 1.364× : 111
Where it’s used
Related figures
Built from this one