What this is
Every franchise-level merchandise figure in this run is a vendor or compilation estimate. None splits by creature, and no per-creature revenue exists in any source found.
The values
- Guinness merch share of franchise gross: 70%
- LG running sum to 2024: $104bn
- Guinness minus LG to 2024: -0.7
- Pokemon over Mickey all time times: 2.14
- Pokemon over Hello Kitty all time times: 3.9
- Per creature revenue in any source: no
Some detail is too fine to show here; it is kept in the trainer’s notes.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- ReportedTPCi LG submission record 2021 2025, 2021-2025
- EstimateTPCi LG figure territory reading, 2014-2025
- EstimateEstimated total consumer spending on new Pokémon products, at list price, in the year to February 2026
- ReportedTPCi LG series growth 2014 2025, 2014-2025
Show the working
- 102.9 / 147 = 70.0%
- 91.6 + 12.0 (CY2024,) = 103.6
- 102.9 − 103.6 = −0.7
- 130.7 / 61.2 = 2.14
- 130.7 / 33.5 = 3.90
Related figures
Built from this one