Consumer spending on new Pokémon console games at list price, re-cut to The Pokémon Company’s year to February 2026

What this is

Consumer spending on new Pokémon console games at list price, re-cut to The Pokémon Company’s year to February 2026: at least ¥121.6bn.

How it’s built

1. Start from the research’s floor of ¥146.8bn for Nintendo’s year to March 2026.
2. Remove Pokopia’s 2.41m overseas copies sold in March 2026, outside the period: 2.41m × $69.99 × ¥149.57 = ¥25.2bn.
3. Other March effects cancel out: about 160,000 copies each way.

What we assumed

• All of Pokopia’s overseas copies sold in March 2026.The game launched that month, so its first-quarter overseas sales fall in it.
• One month’s sales of other games is a quarter’s or year’s sales divided evenly.No monthly figures exist; the two swaps are similar in size, so errors largely cancel.
• Only million-selling titles count.This makes it a floor; smaller titles and add-ons are left out.

Sanity check

This is spending at list price, not The Pokémon Company’s revenue. It lowers the franchise spending total by ¥25bn, under 1%.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Where it’s used

• StoryLicensing & merch

Related figures

Built from this one

• EstimateFor each kind of Pokémon game, the share of what players spent that The Pokémon Company itself books, in its year to February 2026. Console games43–49%
• FiledPokopia overseas units quarterly path (Nintendo-tabled, overseas only), Mar 2026 – Sep 2026