What this is
The Pokémon Company's mobile games revenue for the year to February 2026: about ¥187bn gross (range ¥120–216bn), from about ¥284bn of player spending.
How it’s built
- Player spending: Pocket ¥150bn (¥143–155bn), Pokémon GO ¥112.5bn ($0.65–0.80bn at ¥150), other titles ¥22bn (¥15–30bn): ¥284bn (¥256–305bn).
- Who keeps it: app stores 30% (¥85bn), DeNA 23.6% of Pocket (¥35bn), Scopely half of GO (¥56bn), leaving ¥107bn, 38%, on the Pokémon side.
- Revenue line: Pocket's full ¥150bn, plus a GO licence of ¥22.5bn (¥10–36bn), plus own titles ¥15bn (¥10–25bn): about ¥187bn (¥163–216bn).
- If Pocket is booked after app-store fees (70% of spending), the line is about ¥142bn (¥120–169bn).
What we assumed
- Pocket's spending in the Pokémon year was ¥143–155bn.Anchored on DeNA's filed figures for its year to March 2026, moved one month to February; an app-data estimate agrees once corrected.
- DeNA keeps about 23.6% of Pocket spending.Calibrated on DeNA's filed revenue from The Pokémon Company; band 22.7–24.4%.
- The GO licence is 10–30% of GO spending.The research gives no source for the rate; it is a bracket.
- Whether Pocket is booked gross or net of store fees.Unobserved, so both are shown; the 70% net figure is a data firm's net-to-gross ratio.
- Other titles, such as Sleep and UNITE, earn ¥10–25bn.A bracket; the research has no direct figure for them.
Sanity check
A later, better-evidenced GO estimate puts the Pokémon take at ¥13–26bn, and the ¥22.5bn here sits inside it. Masters EX is excluded because DeNA sells it.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimatePokémon mobile gross user spend, TPC year to February 2026 window¥249.5bn
- EstimatePokémon mobile gross split by actor recomputed, TPC year to February 2026 window (point case)¥90.8bn
- EstimateLine mobile TPC revenue, TPC year to February 2026¥152.5bn
- EstimateTCG Pocket players' spending, by TPC's financial year
- EstimateDeNA’s estimated share of player spending on Pokémon TCG Pocket
- EstimateHow big Pokémon TCG Pocket is inside The Pokémon Company Tokyo company’s accounts, years to February 2025–2027, shown both gross and net of app-store fees¥105–150bn
Show the working
- Spend ¥ billion [low, point, high]: 256, 284, 305
- App stores band: ¥76.7–91.4bn
- TPC mobile line gross: 163, 187, 216
- TPC mobile line net: 120, 142, 169
- TPC mobile line band: ¥120–216bn
- spend 143.3+97.5+15 = 255.8
- 149.6+112.5+22 = 284.1
- 154.8+120+30 = 304.8
- Stores 0.30 × 284.1 = 85.2 (76.7–91.4)
- DeNA 0.236 × 149.6 = 35.3
- Scopely 0.5 × 112.5 = 56.2
- TPC 284.1 − 85.2 − 35.3 − 56.2 = 107.3 (37.8%)
- Line gross 143.3+9.75+10 = 163.1
- 149.6+22.5+15 = 187.1
- 154.8+36+25 = 215.8
Where it’s used
Related figures
Built from this one
- EstimateEstimated player spending on Pokémon mobile and digital games, before app-store fees, in the year to February 2026
- EstimateWhether The Pokémon Company's estimated revenue lines add up to group revenue for the year to February 2026
- EstimateWhere Pokémon GO's app-store spending went in the year to February 2026, and the size of TPC's mobile line with GO counted once
- EstimateWho keeps player spending on Pokémon mobile games, year to February 2026
- EstimateParent non japan floor and closing scenario residual on q26 pocket, TPC year to February 2026