Who keeps player spending on Pokémon mobile games, year to February 2026

What this is

Who keeps player spending on Pokémon mobile games, year to February 2026: of about ¥284bn, app stores take 30%, DeNA 12%, Scopely 20%, The Pokémon Company’s side 38%.

How it’s built

1. Estimated total player spending: about ¥150bn on TCG Pocket, ¥113bn on Pokémon GO, ¥22bn on other titles.
2. App stores take 30%; DeNA 23.6% of Pocket spending; Scopely, which runs GO, about half of GO; the rest goes to The Pokémon Company's side.
3. Also set against DeNA's filed ¥31bn from The Pokémon Company, 5.8% of the Tokyo company's revenue.

What we assumed

• Player spending estimates for each game are right.They come from other estimates in the research, given as a range of ¥256–305bn; no company reports them.
• App stores take 30% of spending.The standard app-store commission; actual rates can be lower for some sales.
• DeNA keeps 23.6% of Pocket spending and Scopely about half of GO.DeNA's share is derived from its filed revenue; Scopely's half is an assumption.
• Whether The Pokémon Company books Pocket revenue gross or net of DeNA.Not disclosed, so both are shown: ¥187bn gross or ¥142bn net. App-store fees sit inside the gross figure, so do not add them again.

Sanity check

DeNA's filed figure anchors one slice. A projected 56% fall in Pocket spending the next year would cut DeNA's and the stores' take sharply.

Where it comes from

Our calculation from other figures in the trainer’s notes:

• EstimateThe Pokémon Company's mobile games revenue for the year to February 2026

Where it’s used

• StoryPartners & distribution
• Chart · Partners & distributionCard shops and distributors keep an estimated ¥205–358bn a year, several times any partner’s reported figure
• ProfileDeNA
• ProfileScopely
• ProfilePokémon TCG Pocket
• ProfileMobile games portfolio