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Where Pokémon GO's app-store spending went in the year to February 2026, and the size of TPC's mobile line with GO counted once

TPC year to February 2026 (Mar 2025–Feb 2026)

EstimateOur estimate, built on other estimates. Use the range, not a single number.

What this is

Where Pokémon GO's app-store spending went in the year to February 2026, and the size of TPC's mobile line with GO counted once: of ¥100–111bn spent on GO in app stores, Scopely kept about half (¥50–56bn) and TPC an estimated ¥13–26bn; the stores took 30% of all app-store spending on Pokémon titles (¥78–89bn). TPC's mobile line comes to about ¥123–205bn.

How it’s built

  1. GO's app-store spending is our estimate from app-analytics firms' figures, converted at ¥149.57 per dollar.
  2. App stores: 30% of app-store spending on TCG Pocket, GO and other Pokémon titles. Spending in GO's own web shop pays no store fee and is left out.
  3. Scopely: half of GO's app-store spending.
  4. TPC's take: the share of spending that GO added to TPC's profit in its launch year, applied to this year's spending.
  5. TPC's mobile line: TCG Pocket (after store fees at the low end, before them at the high end), plus TPC's GO take, plus ¥10–25bn from its other mobile titles.

What we assumed

  • TPC's GO take is a profit-equivalent, not licence revenue.TPC does not disclose its GO licence fee. The estimate works back from profit, so adding it to a revenue line mixes two measures.
  • App stores keep 30%.The standard headline rate. Some spending pays a reduced rate, so the store cut is slightly overstated.
  • Scopely keeps half of GO's app-store spending.No company publishes the split; half is roughly what remains after the stores' 30% and TPC's share.

Sanity check

On GO alone, the stores' 30%, Scopely's 50% and TPC's 13–23% add to 93–103% of spending, so the three shares fit together.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  • GO app store gross: ¥100–111bn
  • App stores 30pct of app store spend: ¥77.5–88.8bn
  • Scopely 50pct of app store GO: ¥50–55.6bn
  • TPC GO take profit equivalent: ¥13.1–25.6bn
  1. Stores 0.30 × (143.3 + 100.0 + 15) = 77.5
  2. 0.30 × (154.8 + 111.2 + 30) = 88.8
  3. Scopely 0.5 × 100.0 = 50.0
  4. 0.5 × 111.2 = 55.6

Where it’s used

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