What this is
TCG Pocket players' spending, by TPC's financial year: about ¥143–155bn (¥150bn central) in the year to February 2026, and about ¥120–123bn from launch in October 2024 to February 2025.
How it’s built
- Start from Pocket spending in DeNA's own year to March 2026, about ¥131.5bn, built from DeNA's filed revenue from TPC. DeNA develops and runs the game.
- Shift to TPC's March–February year: add March 2025 (about ¥27bn) and remove March 2026 (about ¥9bn).
- Cross-check against the app-analytics firm AppMagic, scaled up for its steady under-reading: ¥140–170bn.
What we assumed
- March 2026 was a third of DeNA's January–March quarter.Monthly figures are not published; an even split across the quarter is the plain choice.
- March 2025's weight follows AppMagic's monthly pattern.It is the only monthly series available for that period.
- Average exchange rates for each year.Spending happens through the year in many currencies.
Sanity check
The DeNA route (¥143–155bn) and the AppMagic route (¥140–170bn) overlap at ¥143–155bn.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- Reproduction DeNA route: ¥63.4–131bn
- TPC year to February 2026 intersection: ¥143–155bn
- TPC year to February 2026 point: ¥150bn
- D2R-8 (64,356 − 35,000)/0.224 = 131,071
- (64,356 − 48,000)/0.258 = 63,395
- Mar 2025 = 75.8 × 138.3/381.9 = 27.4
- Mar 2026 = 0.33 × 28.4 = 9.4
- 131.5 + 27.4 − 9.4 = 149.6 …
- high 137.1 + 27.4 − 9.8 = 154.8)
- Vendor 135.0/0.961 = 140.4
- 136.5/0.804 = 169.8
- FY2/25: 74.6 + 75.8 × 243.6/381.9 = 74.6 + 48.3 = 122.9 (flat 73.4 + 46.1 = 119.5)
Where it’s used
Related figures
Built from this one
- EstimateEstimated player spending on Pokémon mobile and digital games, before app-store fees, in the year to February 2026
- EstimateThe Pokémon Company's mobile games revenue for the year to February 2026
- EstimateAn estimated range for The Pokémon Company’s revenue from games, by year to February 2020–2026
- EstimateFor each kind of Pokémon game, the share of what players spent that The Pokémon Company itself books, in its year to February 2026. Console games43–49%
- EstimateDigital series pocket plus GO app store by TPC year, TPC year to February 2025–year to February 2027
- EstimatePocket headwind on h1 year to March 2027 pickup, Nintendo H1 year to March 2027 ↔ TPC parent Mar–Aug 2026 vs Mar–Aug 2025