Estimated Pokémon GO app-store spending in The Pokémon Company’s year to February 2026, and its share of profit from the game

What this is

Estimated Pokémon GO app-store spending in The Pokémon Company’s year to February 2026, and its share of profit from the game: $668–743m (¥100–111bn) gross, worth ¥13–26bn to the company.

How it’s built

Start from AppMagic, an app-data vendor: about $692m for 2025 and $550m projected for 2026.
Weight to a March–February year (10 months of 2025, 2 of 2026): $668m low; $743m high. Convert at ¥149.57.
Apply a 13.1–23.0% take rate: ¥13.1–25.6bn, 2.5–4.8% of parent revenue.

What we assumed

The vendor’s figures, grossed up from after-fee to before-fee, are right.Vendors report net of store fees in places; the gross-up ratio varies by year (0.67–0.71), which is why the range is wide.
The 2017 take rate still holds.It was calibrated as the parent’s GO pre-tax profit over gross spending in the year to February 2017; nothing newer exists.

Sanity check

Excludes the game’s web store, which the operator says is large. The take is a profit-equivalent, not licence revenue the company reports.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working

: $668–743m
: ¥100–111bn
Take: ¥13.1–25.6bn
Take % parent revenue: 2.5 to 4.8

10/12 x 691.9 + 2/12 x 550 = 668.3
high 743.4
x 149.57 = 100.0-111.2
0.131 x 100.0 = 13.1
0.230 x 111.2 = 25.6
/531.428 = 2.5-4.8%

Where it’s used

Related figures

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