What this is
TPC's Pokémon GO take as a share of spending in GO's launch year (to February 2017), depending on whose spending estimate is used: 13–22% against earlier app-analytics figures ($0.95–1.10bn), 16–23% against AppMagic's lower $0.89bn.
How it’s built
- GO's contribution to TPC's parent pre-tax profit that year, ¥15.5–22.2bn, estimated from TPC's accounts.
- Divided by GO's spending in the same year, converted at ¥108 per dollar.
What we assumed
- ¥108 per dollar.About the average rate over the period.
- January–February 2017 is two-twelfths of 2017's spending.AppMagic reports by calendar year, while TPC's year ends in February.
Sanity check
¥15.5bn ÷ ($892m × 108 = ¥96.4bn) = 16.1%. The rate depends on the spending estimate, so it should be quoted with its base.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- AppMagic year to February 2017 gross: $892m
- AppMagic over Q13 band: 0.811 to 0.939
- Parent GO pretax: ¥15,519–22,198m
- Rate on AppMagic basis: 16.1 to 23%
- Rate on Q13 basis: 13.1 to 21.6%
- 786.4 + 2/12 × 635.4 = 892.3
- 892.3/1,100 = 0.811
- /950 = 0.939
- 892.3 × 108 = ¥96,368m
- 15,519/96,368 = 16.1%
- 22,198/96,368 = 23.0%
Where it’s used
Related figures
Built from this one
- EstimateAn estimate of what The Pokémon Company earns from licensing Pokémon GO, years to February 2018–2027
- EstimateThe most of Pokémon GO’s player spending the Tokyo parent could have booked, years to February 2018–2021
- EstimateEstimated Pokémon GO app-store spending in The Pokémon Company’s year to February 2026, and its share of profit from the game¥13–26bn
- EstimateGo take measure is pretax calibrated, TPC year to February 2017-year to February 2021