What this is
How Pokémon GO's app-store spending in the year to February 2026 compares with the year to February 2018: about the same in dollars (0.98–1.13 times) but 1.32–1.50 times higher in yen.
How it’s built
- Spending is estimated at ¥73.9–76.0bn for 2018, at ¥111.82 per dollar, and ¥100.0–111.2bn for 2026, at ¥149.57.
- Dividing gives 1.32 and 1.50 in yen.
What we assumed
- App-store spending estimates are reasonable.They come from app-data vendors, not the company.
Sanity check
The difference is the weaker yen. The company books in yen, so in its own accounts GO's spending base is well above 2018, not merely back to it.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimateGo app store gross by TPC fiscal year appmagic basis, TPC year to February 2018-year to February 2027 (Mar-Feb)
- EstimateEstimated Pokémon GO app-store spending in The Pokémon Company’s year to February 2026, and its share of profit from the game¥13–26bn
Show the working
- $ ratio: 0.98 to 1.13
- ¥ ratio: 1.32 to 1.5
- 100.0/76.0=1.32
- 111.2/73.9=1.50