What this is
The Pokémon Company group's revenue for the year to February 2026, regrouped by its role: principal ¥418–815bn, licensor ¥132–233bn, coordinator ¥2–16bn.
How it’s built
- Principal (sells the product itself): cards ¥223–370bn, Pocket and own apps ¥110–180bn, Pokémon Center shops and online ¥70–230bn, Japanese console publishing ¥15–36bn: total ¥418–815bn.
- Licensor (earns royalties): licensing outside Asia ¥98.5–131bn, Japan and Asia ¥15–50bn, GO ¥13–26bn, Nintendo's overseas payment ¥5–26bn: total ¥132–233bn, or ¥306bn at a higher royalty rate.
- Coordinator: anime ¥1.2–14bn plus event entry fees ¥0.6–1.3bn: ¥1.8–15.5bn.
- Against group revenue of ¥1,020–1,048bn: principal 40–80%, licensor 13–23% (30% at the higher rate), coordinator under 2%. The three bars do not add to the group total.
What we assumed
- Each revenue line can be assigned to one role.Mostly clear, but some anime income may be booked as licensing, so the licensor and coordinator split is partly a labelling choice.
- Licensing earns about 5.5% of retail sales, or 8–8.7% at the top.5.5% is the industry average for licensors; the higher case uses Funko's royalty rate. The research cannot say which fits.
- Nintendo pays 10–30% on overseas game sales.No source; the research gives no basis for the rate, and Nintendo may pay nothing abroad.
- The GO figure counts as licensing revenue.It is really a profit-equivalent, not revenue; with Nintendo's payment, 14–22% of the licensor bar is not revenue.
Sanity check
Netting Pokémon Center online card sales already in the card line trims the principal top to about ¥792–808bn. Principal still exceeds licensor by at least 1.4 times in every combination.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimateAn estimate of The Pokémon Company's whole trading-card revenue for the year to February 2026¥223–370bn
- EstimateWhere Pokémon GO's app-store spending went in the year to February 2026, and the size of TPC's mobile line with GO counted once
- EstimateEstimated revenue The Pokémon Company group earns from its shops and events, year to February 2026¥158bn
- EstimateLine games japan publishing TPC revenue, TPC year to February 2026 (Mar 2025–Feb 2026)¥23bn
- EstimateEstimated royalty income The Pokémon Company earned from Western licensed merchandise in 2025
- EstimateAn estimate of The Pokémon Company's licensing income from merchandise in Japan and Asia for the year to February 2026¥30bn
Show the working
- Principal: ¥418–815bn
- Coordinator: ¥1.84–15.5bn
- Coordinator if Q02 events bracket 3 15 ¥ billion high: 29.2
- Group revenue ¥ billion: 1,020 to 1,048
- Coordinator high share of parent revenue %: 2.92
- principal 223.4+110.3+70+14.6=418.3 to 369.6+179.8+230+35.6=815.0
- licensor 98.5+15+13.1+5.4=132.0 to 130.6+50+25.6+26.3=232.5 (306.2 at Funko class)
- coordinator 1.2+0.64=1.84 to 14.2+1.30=15.5
Where it’s used
Related figures
Built from this one