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Record

Splits the year's roughly 10 billion cards between Japan (about 4.8 billion) and the rest of the world (about 5.2 billion), and puts TPC's Japanese card revenue at about ¥100.7bn

TPC year to February 2026 ≈ JTA 年度2025e; cards produced year to March 2026

EstimateOur own model built on filed and reported inputs, so it is labelled an Estimate.

How it’s built

  1. Japan's card category at list price (¥338.4bn) times Pokémon's share of it (about 48%) gives Pokémon's Japanese retail sales.
  2. Divided by an average list price of about ¥34 per Japanese card, that is about 4.8 billion cards.
  3. The rest of the 10 billion, about 5.2 billion, were sold outside Japan.
  4. Japanese retail sales times the share that reaches TPC after shops and wholesalers (about 62%) gives about ¥100.7bn.

What we assumed

  • Pokémon's share of the Japanese card category stays near 48%.That is its measured share in the last year with a published brand ranking; no later ranking exists.
  • A Japanese card lists at about ¥33–36.Taken from the list prices of the main Japanese booster and box products.
  • About 62% of list price reaches TPC in Japan.Wholesalers and shops together keep about 38%, from the channel study of Japanese trade terms.

Sanity check

Every input is a range; the low and high corners give Japanese card revenue between about ¥93bn and ¥110bn.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  • Card line: ¥286,083–406,748m
  • Card line point: ¥351,387m
  • Japan cards bn: 3.76 to 5.17
  • Japan cards point bn: 4.78
  • Rest of world cards bn: 4.83 to 6.24
  • Rest of world cards point bn: 5.22
  1. Python, one 10.0bn-card pool on 's share 0.40-0.50 (point 0.48)
  2. Japan cards = 338,414 x share / ¥32.7-36 per card: point 338,414 x 0.48 / 34 = 4.78bn
  3. yen = 338,414 x 0.48 x 0.62 = 100,712
  4. Rest of worl..

Where it’s used

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