Line of business

Pokémon Trading Card Game

The physical card game: TPC's largest line. TPC publishes it in Japan; TPCi publishes it in the West through distributors.

In numbers

10–16% How far below its record the yearly card print has run, on average, in the two years to March 2026 Year to March 2025+year to March 2026

¥223–370bn TPC group card revenue, year to February 2026, estimate TPC year to February 2026

¥205–358bn What shops and distributors keep of card sales at list, year to February 2026, estimate Year to February 2026

65–90% Assumed Western share of Magic’s worldwide revenue 2025 / TPC year to February 2026

Why it matters Cards are the business TPC sells itself, at a US list price that has not moved since 2022.

The Pokémon Company On record Publishes the card game in Japan; cards are TPC's largest line.
The Pokémon Company International (TPCi) On record Publishes the card game outside Asia; Asmodee calls TPCi an external publishing partner.
Hasbro / Wizards of the Coast Our estimate Western licensee publisher 1999–2003.

Asmodee Group On record Distributes the Pokémon TCG in the UK (since 2003), France (since 2004), Nordics and elsewhere.
Asmodee UK Ltd On record UK distributor.
Amigo On record Germany and Austria.
Other European TCG distributors On record Carletto (Switzerland), Rebel (Poland) and others.
Smiths News On record UK newsagent channel.
Excell Brands On record US distributor; also carries rival card games.
MJ Holding On record North American distributor.
GameStop On record Retailer; Pokémon is among its largest vendors.
Target On record Retailer.
Walmart Our estimate Sells the cards; stores capped purchases in 2025.
Southern Hobby Our estimate Listed among US hobby distributors of the card game.
Happinet On record Leading Japanese toy wholesaler for the cards.