What this is
An estimate of The Pokémon Company's licensing income from merchandise in Japan and Asia for the year to February 2026: about ¥30bn, within ¥15–50bn.
How it’s built
- No published total exists for licensed Pokémon goods sold in Japan and Asia, so a bracket of ¥15–50bn was set, with ¥30bn central.
- For scale: Takara Tomy, Japan's main Pokémon toy maker, calls Pokémon a core business. Its arcade arm had ¥53.6bn of sales and its Kiddyland shops ¥40.9bn, across all brands.
What we assumed
- Licensing in Japan and Asia brings in about ¥15–50bn.A judgement. The research gives no direct basis; the partner sales above are context, not inputs.
Sanity check
Takara Tomy's figures are partner sales of all brands, not Pokémon royalties; the royalty would be a fraction. The bracket could be wrong by a lot.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- ReportedPokémon products described as core business, year to March 2026
- ReportedRevenue (Pokémon メザスタ/フレンダ amusement machines), year to March 2026¥53.6bn
- ReportedRevenue, year to March 2026¥40.9bn
Show the working
- No Japan/Asia licensed-retail total in ledger
Where it’s used
Related figures
Built from this one
- EstimateWhether The Pokémon Company's estimated revenue lines add up to group revenue for the year to February 2026
- EstimateThe Pokémon Company group's revenue for the year to February 2026, regrouped by its role
- EstimateSplits the year's roughly 10 billion cards between Japan (about 4.8 billion) and the rest of the world (about 5.2 billion), and puts TPC's Japanese card revenue at about ¥100.7bn
- EstimateHow a yen spent on Pokémon cards compares with a yen spent on licensed merchandise for The Pokémon Company11–25%
- EstimateJapan asia licensed merchandise at retail indicative outside perimeter, TPC year to February 2026
- EstimateJapan licensing booking route gross against net status, year to March 2026 (ShoPro) / TPC year to February 2026