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How much of the $15.7bn that The Pokémon Company International reported to License Global for 2025 is licensed merchandise

2025 (LG 2026 ed.)

EstimateOur estimate, built on the company's own self-reported figure. An estimate.

What this is

How much of the $15.7bn that The Pokémon Company International reported to License Global for 2025 is licensed merchandise: about 73–86% if the trading card game is counted inside the figure, and all of it if it is not.

How it’s built

  1. Start from the reported $15.7bn of licensed retail sales.
  2. If cards are inside it, take out our estimate of Pokémon cards sold at list in its territory and an allowance of $0.7–1.0bn for games; what is left is $11.4–13.5bn of merchandise, or 73–86% of the figure.
  3. If cards are not inside it, the whole figure is merchandise.

What we assumed

  • Which scope the company used is unknown; the cards-in reading is treated as the better evidenced one.It has never said what its figure includes, but a trade profile files the card game under its toys and collectibles category.
  • Asia makes up 10–30% of card sales outside Japan, so it is not deducted from its Western figure.The License Global figure belongs to the US arm, whose territory excludes Asia.

Sanity check

Even at the low end, merchandise is about three-quarters of the reported figure, so the conclusion that it is most of the number holds on either reading.

The value

  • LG row 2025: $15.7bn

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  1. TCG-IN 11.42/15.7=72.7% to 13.48/15.7=85.9%
  2. TCG-OUT 100%
  3. long tail [9.77, 13.02] / [14.05, 15.24]

Where it’s used