What this is
Profit fall = c x d x dm / OM. A2 (rev 1): d = 15.2–23.5% ( 上代-equivalent 2011→14) on the whole line, same corners.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimateHeadline ratios for The Pokémon Company group, year to February 202630%
- EstimateThe Pokémon Company’s Tokyo company revenue growth in years with and without a new console game, 2021 to 2026. New-game years averaged 38% growth; other years 33%
- EstimateCard concentration on ledger basis against backlog 60%, TPC year to February 2026 (Nintendo year to March 2026); list = year to March 2026 (年度2025e)
- EstimateMagic59.5%
- ReportedThe ups and downs of Japan's card-game market
- EstimateHasbro’s Pokémon card sales in 2000 (about $568m) and how far they fell in 2001$568m
Show the working
- margin' = (OM - dm x c x d)/(1 - c x d), corners over OM 29.5-31.3%, dm = parent GM 42.7-51.2% …
- SG&A held fixed in-year, no obsolescence charge), c = card share 21.3-36.2% or ex-Japan share 122.7/1,047.9-268.9/1,019.9 = 11.7-26.4%, d = 15
Related figures
Built from this one