How it’s built
- Took the company’s revenue for each year to February from its filed results, for example ¥120.0bn (2021) to ¥531.4bn (2026).
- Marked each year by whether a new console game launched within it.
- Averaged growth: 70%, 15% and 29% in new-game years; 27% and 38% in others.
What we assumed
- Which years count as new-game years.Set by launch date against the March-to-February year; for example, the year to February 2024 had only add-on content and Pokémon Sleep.
- The 70% jump in the year to February 2022 is counted as a new-game effect.It coincided with the trading-card boom and cannot be split, so it flatters the new-game average.
Sanity check
Revenue rose every year and the quiet years often grew faster, so no new-game step is visible. Gross margin fell in 2025–26 with TCG Pocket, not with console games.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- Mean growth title years: 38.1%
- Mean growth non title years: 32.5%
- 204,209/120,019 = +70.1%
- 234,528/204,209 = +14.8%
- 297,508/234,528 = +26.9%
- 410,932/297,508 = +38.1%
- 531,428/410,932 = +29.3%
- GM 98,035/204,209 = 48.0%
- 116,647/234,528 = 49.7%
- Title mean (70.1+14.8+29.3)/3 = 38.1
- non-title (26.9+38.1)/2 = 32.5
Where it’s used
Related figures
Built from this one
- EstimateNintendo's overseas Pokémon game revenue in launch years has been falling
- EstimateHow Nintendo's overseas Pokémon game revenue compares in years without a new main game
- EstimateHow much more The Pokémon Company earns from a yen of Western card sales than from a yen of licensed merchandise sales, year to February 2026
- EstimateWhether new Pokémon console games show up in The Pokémon Company’s Tokyo accounts, years to February 2022–2026
- ReportedHow well follow-on Pokémon games (sequels, remakes, Legends titles) sold relative to the game they followed, as ratios of Nintendo’s unit figures57%
- EstimateHow a yen spent on Pokémon cards compares with a yen spent on licensed merchandise for The Pokémon Company11–25%