What this is
Magic: The Gathering revenue 2022–2025 and how it compares with Pokémon card revenue; Pokémon’s whole card business is about 1.0–1.2 times Magic.
How it’s built
- Hasbro’s Magic revenue: $1,065m, $1,086m, $1,079m, then $1,720m in 2025 (+59.5%), about ¥257bn at ¥149.57.
- Compared with modelled Pokémon card revenue at a 47% publisher share: ¥266–315bn worldwide, ¥165–214bn outside Japan.
What we assumed
- The Pokémon card estimates hold, at a 47% publisher share.That share is a central value from blog and forum evidence; at 35–59% the ex-Japan ratio spans 0.48–1.05.
- A calendar year is compared with a March–February year.The periods differ by two months; the research uses the closest match available.
Sanity check
29% of Magic’s 2025 revenue came in the fourth quarter, against 19% in 2024, so the 2025 jump was concentrated late in the year.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- Magic $ million 2022 25: 1,065, 1,086, 1,079, 1,720
- Growth: 1.9, -0.7, 59.5
- Q4 2025 share of year: 0.292
- Q4 2024 share of year: 0.193
- Magic 2025 ¥ billion at 149.57: 257
- Pokémon whole card line ¥ billion s0.47: 266 to 315
- 1085.8/1065.2-1 = 1.9%
- 1078.6/1085.8-1 = -0.7%
- 1720.1/1078.6-1 = 59.5%
- Q4 502.4/1720.1 = 0.292
- 208.4/1078.6 = 0.193
- 1720.1 x 149.5686/1000 = JPY 257.3bn (CY2025 rate,)
- Pokemon whole line 265.5-314.9 / 257.3 = 1.03-1.22
- ex-Japan 164.8-214.2 / 257.3 = 0.64-0.83
- band 350.575
Where it’s used
Related figures
Built from this one