What this is
Hasbro’s Pokémon card sales in 2000 (about $568m) and how far they fell in 2001: by at least half, and probably 80–85%.
How it’s built
- Hasbro’s 2000 report says Pokémon cards were 15% of its $3,787m revenue: $568m, or $549–587m allowing for rounding.
- Its 2001 report says no product line exceeded 10% of $2,856m revenue, capping card sales at $286m: a fall of at least 48–51%.
- Hasbro also reported a $469m fall in Pokémon products, ‘primarily trading card games’. If all of it was cards, sales fell 80–85%.
What we assumed
- The 15% share could be anywhere from 14.5% to 15.5%.Hasbro rounds to the whole percent, so the 2000 figure is a $549–587m band.
- The whole $469m fall in Pokémon products was cards.Hasbro says ‘primarily’ cards, so this slightly overstates the card fall; the 48% floor does not depend on it.
- International Pokémon declines are left out.Hasbro reported them combined with Furby, so they cannot be separated.
Sanity check
Matches ICv2’s separate estimates, $568m for 2000 and ‘just under $100m’ for 2001. Hasbro also cited costs from overproducing Pokémon cards.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- 2000 card line: $568m
- 2000 rounding band: $549–587m
- 2001 ceiling $ million no line over 10: 286%
- Fall floor % from 10pct rule: 48 to 51.3
- Games segment Pokémon decline: $469m
- Fall % if games decline is cards: -79.9 to -85.4
- 15% x 3,787.2 = 568.1 (14.5-15.5% rounding: 549.1-587.0)
- 2001 no line >10%: 0.10 x 2,856.3 = 285.6 -> fall >= 0.480-0.513
- Games-segment Pokemon decline 469 / 587.0..549.1 = -0.799..-0.854
- consolidated 2,856.3/3,787.2-1 = -0.246
- Consistent with (-82%)
Where it’s used
Related figures
Built from this one