What users spent on Pokémon apps in the year to February 2026 after the app stores' cut

What this is

What users spent on Pokémon apps in the year to February 2026 after the app stores' cut: about ¥181–248bn, from ¥258–337bn of spending before fees.

How it’s built

1. Spending before fees is our estimate for TCG Pocket, Pokémon GO and other Pokémon titles, built from company filings and app-analytics data.
2. Store fees are 30% of app-store spending: ¥78–89bn. Spending in GO's own web shop pays none.
3. Net spending is spending before fees less the fees, low end with low end and high with high.

What we assumed

• App stores take 30%.The standard rate. Reduced rates in some countries and for subscriptions would make the true fee somewhat lower.
• Web-shop spending pays no store fee.Purchases made outside the app stores bypass their cut, which is why fees are a little under 30% of the high end.

Sanity check

Fees of ¥78–89bn are 26–30% of spending before fees, as expected when some spending goes through the web shop.

Where it comes from

Our calculation from other figures in the trainer’s notes:

• EstimateEstimated player spending on Pokémon mobile and digital games, before app-store fees, in the year to February 2026
• EstimateWhere Pokémon GO's app-store spending went in the year to February 2026, and the size of TPC's mobile line with GO counted once
• EstimateHow big Pokémon TCG Pocket is inside The Pokémon Company Tokyo company’s accounts, years to February 2025–2027, shown both gross and net of app-store fees¥105–150bn