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Record

Web store multiplier is a pair of floors, year to February 2026

Year to February 2026

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

It also assumes all non-app-store revenue is web store (events, sponsorship, hardware are not excluded by either source).

The values

  • Gross reading floor: 1.36
  • Net reading floor: 1.7

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  1. 1/(1-0.267) = 1.364
  2. 1/(1-0.412) = 1.701
  3. Both from 'more than $1bn' (a floor), under two basis readings

Where it’s used

Related figures

Built from this one

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