What this is
Estimated total consumer spending on Pokémon worldwide in the year to February 2026: ¥2.72–3.74 trillion, about $18–25bn.
How it’s built
- Six separately estimated lines are added: cards at list price ¥493–680bn, digital ¥258–337bn, console games ¥113–148bn, Western licensed merchandise ¥1,789–2,348bn, the company’s own shops and online ¥70–230bn, events ¥0.6–1.3bn.
- Licensed merchandise is License Global’s estimated $15.7bn for calendar 2025 at ¥149.57 per dollar; at the low end, non-Japan cards and games are taken out in case they are already inside it.
- Low ends added give ¥2,724bn; high ends ¥3,745bn.
What we assumed
- License Global’s $15.7bn is Western retail sales of licensed Pokémon products.It is the only franchise-wide outside figure, but it is marked as estimated, self-reported through a survey, and its scope is set by the company submitting it.
- Whether that figure already includes cards and games is unknown, so both readings are kept.License Global’s survey lets each licensor decide what to include.
- The company’s own shops and online sell ¥70–230bn.These are judgement ranges; the research has no direct sales figures for the stores.
- Calendar 2025 and Nintendo’s year to March 2026 stand in for the company’s year to February 2026.The periods overlap by ten months or more.
Sanity check
Merchandise is 63–66% of the total, so the total largely rests on one self-reported figure. A later revision to the console line lifts the low end to about ¥2,758bn, and ¥20–80bn of Western online sales may be double-counted.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- ReportedRetail sales of licensed Pokémon products in 2025 as listed for The Pokémon Company International in License Global’s ranking$15.7bn
- ReportedA fan-press report of The Pokémon Company International's 2025 licensed retail sales in License Global's ranking, which calls the figure estimated15.70 (estimated)
- ReportedWhat License Global's survey form asks companies entering its ranking
- EstimateLicensed retail split TPC royalty against licensees against retailers, 2025 LG ↔ TPC year to February 2026
- EstimateEstimated royalty income The Pokémon Company earned from Western licensed merchandise in 2025
- EstimateEstimated revenue The Pokémon Company group earns from its shops and events, year to February 2026¥158bn
Show the working
- Total: ¥2,724–3,745bn
- Total: $18.2–25bn
- Merch share: 62.7 to 65.7%
- Ex merch: ¥935–1,396bn
- Total over LG row times: 1.16 to 1.59
- Superseded total: ¥2,717–3,689bn
- Western licensed merchandise = License Global CY2025 $15.7bn (E) — a vendor_estimate, self-reported, scope self-defined — at ¥149.57 = ¥2,348.2
Where it’s used
Related figures
Built from this one
- EstimateHow much of The Pokémon Company's profit reaches its owners as cash
- EstimateLedger consumer spend against license global row, TPC year to February 2026 ≈ 2025
- EstimateConsumer spend by region, TPC year to February 2026 (Mar 2025–Feb 2026) ≈ Nintendo year to March 2026 (Apr 2025–Mar 2026); 2025 for License Global and GameStop
- EstimateTheatrical leg scale against spine, year to February 2026 vs 2027
- EstimatePokemoncenter.com GMV in yen (vendor model, all categories incl. card game), 2025 (Dec year = TPCi's year, F:Q74.D-25)¥76.7bn
- EstimateWest online: ECDB against Q02 slot and P4 overlap band, 2025 <-> TPC year to February 2026
More figures on License Global Top Global Licensors ranking →