What this is
What License Global's survey form asks companies entering its ranking: worldwide retail sales of licensed products for the year, and a description of which divisions and product categories are included and any formulas used.
How it’s built
- From License Global's 2021 call for submissions, an online survey form open only to the owners of brands.
What we assumed
- Later forms ask the same.Only the 2021 form is public; it shows how the figures are gathered.
Sanity check
Because each company defines its own scope and method, the ranking's figures are self-reported estimates, not strictly comparable between companies.
Where it comes from
Top 150 Global Licensors - Call for Submissions 2021 (License Global survey form) License Global (SurveyMonkey) · 2021 Open the original ↗
The line in the source
Please describe which business divisions and/or categories are included in your retail sales figures, as well as any formulas used to reach this number
Where it’s used
Related figures
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