Line of business
Licensing and merchandise
Royalties from licensed products (toys, apparel, food). License Global ranks Pokémon among the top licensors by retail sales.
The storyLicensed goods take most of the spending and return a few cents on the dollar
In numbers
5.5–8.7¢ What Pokémon’s side keeps of each dollar shoppers spend on licensed goods, on our estimate for the year to February 2026. TPC year to February 2026 ≈ 2025
$12.0bn Pokémon licensed retail sales, 2024, as submitted by TPCi 2024
Connections
Operated by
- The Pokémon Company International (TPCi) On record Runs licensing outside Asia: master toy licensee Jazwares and the other Western licensees sign with TPCi.
- The Pokémon Company On record Runs licensing in Japan and the rest of Asia, developing products with tie-up partners and licensees.
Distributed by
- 4Kids Entertainment On record Nintendo's exclusive merchandise licensing agent outside Asia.