Figures from this source
- ReportedUS toy market size projected to 100% (Circana Checkout), 2025$45.6bn
- ReportedUS retail-tracked toy sales, 2025$30.3bn
- ReportedUS retail-tracked toy sales (all supercategories), 2021$30.4bn
- ReportedUS retail-tracked toy sales (all supercategories), 2022$30.6bn
- ReportedUS retail-tracked toy sales (all supercategories), 2023$28.4bn
- ReportedUS retail-tracked toy sales (all supercategories), 2024$28.5bn
- ReportedUS Games/Puzzles supercategory retail sales (tracked), 2025$4.9bn
- ReportedUS Games/Puzzles supercategory retail sales (tracked), 2021$3.6bn
- ReportedUS Games/Puzzles supercategory retail sales (tracked), 2022$3.6bn
- ReportedUS Games/Puzzles supercategory retail sales (tracked), 2023$3.6bn
- ReportedUS Games/Puzzles supercategory retail sales (tracked), 2024$3.6bn
- ReportedUS Plush supercategory retail sales (tracked), 2025$2.4bn