US Games/Puzzles supercategory retail sales (tracked), 2025

Where it comes from

The line in the source

Games/Puzzles has emerged as the largest toy category, generating $4.9 billion in 2025.

Related figures

Built from this one

• EstimateCircana US Pokémon shares and basis sensitivity, 2024–2025

The same measure, other periods

• Reported2024$3.6bn
• Reported2023$3.6bn
• Reported2022$3.6bn
• Reported2021$3.6bn