Where it comes from
U.S. Sales Data (Circana, Toy Association mirror) The Toy Association / Circana · 2026 Open the original ↗
The line in the source
U.S. retail sales of toys generated $30.3 billion in 2025 and grew by +6% vs. last year according to Circana's U.S. Retail Tracking Services that covers 68% of the U.S. Toys Market.