Where it comes from
U.S. Sales Data (Circana, Toy Association mirror) The Toy Association / Circana · 2026 Open the original ↗
The line in the source
Plush $1.9 $2.5 $2.6 $2.6 $2.4 -8% 26%
Explore / Figure
Record
US Plush supercategory retail sales (tracked), 2025
$2.4bn 2025
ReportedReported by a reliable secondary source, or read carefully from filed documents.