For each kind of Pokémon game, the share of what players spent that The Pokémon Company itself books, in its year to February 2026. Console games

What this is

For each kind of Pokémon game, the share of what players spent that The Pokémon Company itself books, in its year to February 2026. Console games: about 17–37%.

How it’s built

Console: the company’s estimated receipts (¥21–45bn) divided by estimated player spending at list price (¥121.6bn): 17–37%.
TCG Pocket: booked revenue as 70–100% of player spending, depending on whether app-store fees are deducted; kept after its developer DeNA’s share, 43–49%.
Pokémon GO: the company’s take as 13–39% of app-store spending.

What we assumed

Each numerator and denominator is itself an estimate from elsewhere in the research.None of these splits is published; the company reports a single revenue line. Errors in the inputs carry straight through.
App stores keep up to 30%, so booked revenue is 70–100% of spending.Whether the company books gross or net of store fees is not disclosed, so both ends are kept.
The console share rests on an unsourced 10–30% royalty from Nintendo overseas.The research gives no direct evidence for the royalty rate; it is the main uncertainty for console games.

Sanity check

The ranges are wide by design. The robust conclusion is the ordering: the company keeps far more of each yen spent on its own mobile games than on Nintendo-sold console games.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working

Console receipts over console list: 17.3 to 37%
Pocket booked over gross: 70 to 100%
Pocket retained over gross: 42.6 to 49.4%
GO take over app store gross: 13.1 to 39.1%
Sleep unite booked over gross: 70 to 100%

21.0/121.6 = 17.3%
45.0/121.6 = 37.0%
Pocket 100.3/143.3 = 70%, 154.8/154.8 = 100%
retained 0.426–0.494
GO 13.1/100.0 = 13.1%, 43.5/111.2 = 39.1%

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