What this is
Frames only, no Pokemon category data. TPCi row 15.7 / Character-Entertainment 161.8 = 9.7%: TPCi's ex-Asia row alone would be about a tenth of the world's character/entertainment licensed retail, which includes Asia and Disney's ~$60bn row.
The values
- Toys share of all licensed retail: 11.9%
- TPCi row share of character entertainment segment: 9.7%
- Character entertainment share of all: 41.5%
- Industry mix toy equivalent of row: $1.87bn
- Ledger noncard toys: $0.46–1.65bn
Where it comes from
Our calculation from other figures in the trainer’s notes:
- ReportedLicensed Toys product category, global retail sales, 2025 (2026 study)$46.4bn
- ReportedGlobal licensed merchandise and services retail sales, 2025 (2026 study)$389.8bn
- ReportedRetail sales of licensed Pokémon products in 2025 as listed for The Pokémon Company International in License Global’s ranking$15.7bn
- ReportedCharacter/Entertainment segment licensed retail sales, 2025 (2026 study)$161.8bn
- EstimateWestern Pokémon toys circana perimeter and noncard share of merch, 2025
Show the working
- 46.4/389.8 = 11.9%
- 15.7/161.8 = 9.7%
- 161.8/389.8 = 41.5%
- 15.7 x 0.119 = 1.87