For each named Western Pokémon licensee, who is paid, what art and term apply, and the most it can contribute to Western licensing income in 2025

How it’s built

1. Payee, art and term come from filings and press for each licensee.
2. Money limits come from the research’s ceilings at ¥149.57 per dollar: Jazwares up to ¥21.5bn (shared with all toy makers), Disguise up to ¥3.6bn, Funko up to ¥1.7bn, LEGO zero in 2025.

What we assumed

• Licensees with no named licensor pay The Pokémon Company International.It licenses in-house outside Asia; several rows rest on this presumption.
• The money ceilings are as calculated elsewhere.Each uses generous sales figures and top-of-range royalty rates, so they are upper limits.

Sanity check

Nothing can be assigned as a point figure; no deal discloses a rate. By subtraction, smaller licensees must supply at least 73–87% of the estimated income.

Where it comes from

Our calculation from other figures in the trainer’s notes:

• EstimateThe most JAKKS could have paid in Pokémon costume royalties
• EstimateThe most all Western Pokémon toy licensees together could have paid in royalties in 2025
• EstimateBounds on what Jazwares, the Pokémon master toy licensee, pays in Pokémon royalties
• EstimateThe most Funko could have paid in Pokémon royalties
• EstimateLEGO’s total licence expense for 2025 converted to yen, against the estimated Western Pokémon licensing income
• EstimateHow much of the estimated Western Pokémon licensing income (¥98.5–204.3bn) named Western toy, costume and collectible licensees could supply¥26.8bn