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LEGO’s total licence expense for 2025 converted to yen, against the estimated Western Pokémon licensing income

FY2025

EstimateA currency conversion of a filed figure; useful only as context.

What this is

LEGO’s total licence expense for 2025 converted to yen, against the estimated Western Pokémon licensing income: ¥153bn, larger than the low end of that estimate.

How it’s built

  1. LEGO’s 2025 licence expense of DKK 6,771m at ¥22.66 per krone = ¥153.4bn: 156% of ¥98.5bn, 75% of ¥204.3bn.
  2. A narrower residual of DKK 3,806m is ¥86.3bn.

What we assumed

  • 6.6 kroner per dollar and ¥149.57 per dollar.The krone rate is assumed as an approximate 2025 average; the yen rate is the 2025 average used throughout.

Sanity check

Pokémon sets were not on sale in 2025, so none of this is Pokémon money. Because the line is as big as the whole estimate, it cannot bound Pokémon at all.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  • Full line: ¥153bn
  • Third party residual: ¥86.3bn
  • Pokémon content: zero (not on sale in FY2025)
  1. 6771 mDKK x (149.57/6.60 = 22.66 JPY/DKK) = JPY 153.4bn = 156% of 98.5 / 75% of 204.3
  2. residual 3806 x 22.66 = JPY 86.3bn = 88% / 42%
  3. Matches

Where it’s used

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