The most of Pokémon GO’s player spending the Tokyo parent could have booked, years to February 2018–2021

What this is

The most of Pokémon GO’s player spending the Tokyo parent could have booked, years to February 2018–2021: about 16–17% rising to 20–21%.

How it’s built

1. If the parent’s other business made no loss, its GO income cannot exceed its whole pretax profit.
2. Divide pretax profit by GO’s gross spending from AppMagic, an app-data vendor.

What we assumed

• The parent’s non-GO business made no loss.Reasonable for a profitable licensing company, but not shown directly.
• AppMagic’s gross figures are accurate.Vendor estimates differ; the percentage depends on which vendor is used.
• Pretax profit for some years is grossed up from net profit.Only net profit is filed for those years.

Sanity check

Below the top of the research’s 16–23% range for the parent’s GO rate, so either the top is wrong or some income sat outside the parent. From 2022 the test no longer binds.

The value

• Onward, year to February 2022: non-binding (parent pretax ≥ 44% of GO gross)

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes:

• EstimateTPC's Pokémon GO take as a share of spending in GO's launch year (to February 2017), depending on whose spending estimate is used13–23

Where it’s used

• Deep dive · The Pokémon CompanyThe Pokémon GO year
• ProfileThe Pokémon Company

Related figures

Built from this one

• EstimateGo take year to February 2021 ceiling applied, TPC year to February 202117.4 to 28.5 ¥ billion
• EstimateGo licence take by TPC fiscal year carried and 50% estimate rejected, TPC year to February 2020-year to February 2027