Whether The Pokémon Company's profit margin is high or low for its mix of businesses

What this is

Whether The Pokémon Company's profit margin is high or low for its mix of businesses: its roughly 28.6% sits at the 36th percentile of comparable companies' 22.5–39.2%.

How it’s built

1. Split the company's revenue into business lines (cards, licensing, games and so on), using the research's own estimates.
2. Give each line the margin of a comparable business: Toei's and Sanrio's licensing, Konami's games, Wizards of the Coast's cards. Each comparable's head-office costs are spread across its segments.
3. The weighted result gives a low, middle and high margin.

What we assumed

• The research's split of revenue across business lines.The company publishes no segment figures; the split is an estimate, including moving ¥70bn from licensing to other lines.
• Other companies' segment margins are fair stand-ins for Pokémon's.They are the closest listed businesses, but none is a like-for-like match.
• The company's own margin is about 28.6%.A proxy built by the research for the group, not a single reported figure.

Sanity check

Being 1.1 points below the middle equals about ¥12bn of profit. On an alternative split that leaves cards out of licensing, the shortfall is 3.5 points (about ¥39bn).

Where it comes from

Our calculation from other figures in the trainer’s notes:

• EstimateStructural margin band corporate costs allocated, year to March 2026 (comps' latest fiscal years)
• EstimateStructural margin band from line mix, TPC year to February 2026 line mix x comps' year to March 2026 / 2025 line margins
• EstimateLine merch licensing west scope either or, TPC year to February 2026¥100bn

Where it’s used

• ProfileThe Pokémon Company
• ProfilePokémon Trading Card Game

Related figures

Built from this one

• EstimateHeadline ratios for The Pokémon Company group, year to February 202630%