What this is
How much Hasbro sold in Pokémon trading cards in the first boom year, 2000, and the year after, when the craze collapsed: about $570m, then about $101m, a fall of about 82%.
How it’s built
- 2000: Hasbro's annual report says the Pokémon card line was 15% of its revenue, which was about $3.8bn. That gives about $570m.
- 2001: Hasbro reported how much its Pokémon game sales fell, about $469m. Taking that fall off the 2000 figure leaves about $101m.
What we assumed
- All of the 2001 fall in Hasbro’s Pokémon game sales was cards.Hasbro reported the fall for its games business as a whole, not for cards alone. This is the main uncertainty in the 2001 figure.
Sanity check
Both years land close to ICv2’s own separate estimates: $568m for 2000 and “just under $100m” for 2001.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimateHasbro's Pokémon trading-card sales in 2000, as estimated by the trade press
- EstimateWizards of the Coast’s Pokémon card game sales in 2001
Show the working
- 2000: $570m
- 2001: about $101m
- 0.15 × $3,800m = $570m (matches ICv2 $568m,)
- FY2001 ≈ 570 − 469 (Games-segment Pokémon decline, assumed ≈TCG) = $101m, matching ICv2 "just under $100m"
- Boom-to-bust −82% in one year
Where it’s used
Related figures
Built from this one