Hasbro's Pokémon trading-card sales in 2000, as estimated by the trade press

What this is

Hasbro's Pokémon trading-card sales in 2000, as estimated by the trade press: about $568m, more than Hasbro's Star Wars toys (about $454m).

How it’s built

1. From ICv2, a trade magazine for the games and collectibles business, reporting Hasbro's results.
2. The estimate rests on Hasbro's own statement that the card line was about 15% of its revenue that year.

What we assumed

• 15% of Hasbro's revenue.Hasbro's filing gives the share; the dollar figure is ICv2's conversion of it.

Sanity check

15% of Hasbro's roughly $3.8bn of 2000 revenue is about $570m, close to ICv2's $568m; the small gap is rounding in the share.

The value

• 568 $ million (ICv2 estimate, ~15% of Hasbro 2000 revenue)

Where it comes from

The line in the source

Pokemon CCG actually passed Star Wars toys

Related figures

Built from this one

• EstimateHow much Hasbro sold in Pokémon trading cards in the first boom year, 2000, and the year after, when the craze collapsed