What this is
How Japan's premium card packs held their prices while the standard pack rose: the standard pack rose 21% per card (¥33 to ¥40) from October 2022 to May 2026, while all five high-class packs from November 2020 to November 2025 stayed at ¥550 for 10 cards (¥55 a card), and the anniversary tier moved only from ¥59.4 a card in 2021 to ¥60 in 2026.
How it’s built
- Prices from the official Japanese Pokémon card product pages and the company's price notices.
- The high-class premium over the standard pack: ¥55 is 1.67 times ¥33 and 1.53 times ¥36, and would be 1.38 times ¥40 if a high-class pack stayed at ¥550 after May 2026.
What we assumed
- The premium was allowed to shrink rather than repriced.The company's price notices applied only to standard packs, saying other lines are priced product by product.
- The 1.38 multiple is conditional.No high-class pack has been released since the standard pack went to ¥200.
Sanity check
¥40 ÷ ¥33 − 1 = 21.2%; ¥550 ÷ 10 = ¥55 a card throughout.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- Standard cum change % October 2022 to May 2026: 21.2
- High class change % November 2020 to November 2025: 0
- High class packs at 550: 5
- 40/33-1=21.2%
- 55/55-1=0%
- 55/33=1.667
- 55/36=1.528
- 55/40=1.375 (conditional)
- 59.4/33=1.80
- 60/40=1.50
Where it’s used
Related figures
Built from this one
- EstimateItems that explain little or none of the rise in Nintendo's share of Pokémon profit in the six months to September 2026
- EstimateIllustrative revenue effects of card price changes at February 2026 volumes
- ReportedPremium-tier multiple of the standard pack over time: nominal hold, not fixed multiple, November 2020 to February 2027 (last point reported, C)