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Record

If Pokémon GO made more than $1bn in 2025, at least about 27% (or 41%, depending on reading) of it came from outside the app stores

27–28% 2025

EstimateArithmetic on a press claim and vendor data; conditional.

How it’s built

  1. App-store gross spending for 2025 was about $722–733m, or $494m after the stores’ cut.
  2. If $1bn is player spending, at least $267–278m (27–28%) was outside the stores; if it is operator net revenue, at least $506m (41%).

What we assumed

  • The “more than $1bn” claim is true.It is a press relay attributed to Scopely or unattributed, not a company filing.
  • App-store figures from an app-data vendor are accurate.The only measure available; vendors differ.

Sanity check

The gap is consistent with growth of web-store purchases, which app-data vendors cannot see; if the $1bn claim is loose, the share could be lower.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  • App store gross: $722–733m
  • App store net: $494m
  • Gross reading W min: $267–278m
  • Gross reading share min: 26.7 to 27.8%
  • Net reading W min: $506m
  • Net reading share min: 40.8 to 41.2%
  1. 1,000-732.8 = 267.2 (26.7%)
  2. 1,000-722.1 = 277.9 (27.8%)
  3. 1,000-494 = 506
  4. 506/(732.8+506) = 40.8%
  5. 506/(722.1+506) = 41.2%

Where it’s used

Related figures

Built from this one

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