What this is
A projection of Pokémon GO’s app-store player spending for calendar 2026: about $550–750m, before store fees.
How it’s built
- Start from an estimated $257–352m for January–June 2026, derived from vendor data for GO’s tenth anniversary year.
- Add the vendor’s July figure and $30–55m a month for August–December.
- Cap the top at $750m, because Scopely’s in-app spending fell 36% year on year to April 2026.
What we assumed
- Monthly spending for August–December runs at $30–55m.A projection from recent run-rates; the research gives no direct evidence for later months.
- The first-half figure, built from three countries scaled to the world, is right.The US, Japan and Germany make up about 70–80% of GO’s lifetime spending, which sets the scaling.
- App-store spending only.Engagement rose 10% while in-app spending fell, which fits players moving to the web store; this band understates total spending.
Sanity check
The July input of $141.5m looks large against $30–55m a month assumed for later months; the research does not explain the difference.
The value
- 550 to 750 $ million (app-store gross, projection)
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- H1 2026 256.6-352.3
- Jul 2026 141.5
- Aug-Dec at 30/0.684 ≈ 44 a month = 220 (30-55 a month = 150-275)
- 256.6+141.5+150 = 548 ≈ 550
- 352.3+141.5+275 = 769 → capped 750 by IAP −36% YoY to Apr 2026 (H1 2025 392.4 × 0.64 = 251)
Where it’s used
Related figures
Built from this one