Pallet Town Post
Sections Menu

Explore / Figure

Record

Target Pokémon card floor and channel split, 2025

2025

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

Floor from Target's own statements ('majority' × 'exceed $1bn'); mass retail is assumed to sell at MSRP, so the floor is comparable to Q07's MSRP retail (C-Q30-5).

The values

  • Target trading cards 2025: >1000
  • Pokémon share: majority (spring 2025)
  • Pokémon floor: $500m
  • Pokémon floor: ¥74.8bn
  • Share of exJapan Pokémon retail at list price: 16.4 to 21.4%
  • Target gross margin on floor $ million at store cost 0.50 0.65: 175 to 250

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. 0.5 × 1,000 = 500
  2. × 149.57 = ¥74.8bn
  3. 0.5/3.05 = 16.4%, 0.5/2.34 = 21.4%
  4. Target keeps (1 − 0.65) × 500 = 175 to (1 − 0.50) × 500 = 250

Related figures

Built from this one