What this is
The research’s verdict on who produced the $15.7 billion 2025 figure in License Global’s ranking: most likely the company itself, not the publisher.
How it’s built
- The “(E)” estimate mark on the 2025 row comes from a single unarchived web read, so it is unverified.
- The company submitted unmarked figures in each of 2021–2024.
- The publisher’s own estimates usually repeat a brand’s last figure; a 31% jump would be its largest ever.
- Scaling 2024’s $12bn by the parent’s revenue growth does not reproduce $15.70bn exactly.
What we assumed
- The publisher still flags its own estimates on company pages.Its 2024 edition said so explicitly; later editions do not restate the rule.
- The publisher would convert currency at calendar-year averages.Another convention moves the scaling test by about 1%, enough to matter.
Sanity check
Settled only by seeing the company’s page in the 2026 edition, which has been requested. Until then both readings remain possible.
The value
- Supersedes: 'The 2025 $15.70B is LG's own estimate'.
Some detail is too fine to show here; it is kept in the trainer’s notes.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- Estimate(E) attribution convention LG only estimates flagged on company page, LG 2024 ed. (2023) and 2025 ed. (2024) whitepapers
- EstimateLG editorial estimates reprint prior value against TPCi 2025 move, LG 2024-2026 eds
- EstimateLG scaling hypothesis test TPCi 2025 against TPC kanpo revenue, 2024-2025 vs TPC year to February 2025-year to February 2026
- ReportedRetail sales of licensed Pokémon products in 2025 as listed for The Pokémon Company International in License Global’s ranking$15.7bn
- ReportedPress word estimated is not LG (E) glyph, 2023, 2025
- EstimateLg submission form scope statement, 2014-2026
Show the working
- Synthesis of,, and the marker evidence /
- No document says who supplied the number
Related figures
Built from this one