What this is
An estimate of how much of each Western list-price dollar reaches The Pokémon Company in the year to February 2026: about 46–49 cents, within 35 to 59 cents.
How it’s built
- Estimate the share for each route to market: US hobby shops, US mass retail, Europe via the distributor Asmodee, and the company's own Pokémon Center.
- Blend them using several sets of channel weights: hobby 15–25%, mass retail 30–45%, Europe 28–45%, Pokémon Center 2–5%.
What we assumed
- Europe's share is 29–55 cents, based on Asmodee's margins.Derived from Asmodee's filed margins and assumed store discounts; the research grades it an estimate.
- Up to a quarter of US mass retail buys directly, at 50–65 cents.GameStop's annual report says it buys Pokémon directly; the share and price are not sourced.
- The channel weights.The research gives no direct evidence for them; they are ranges chosen to test sensitivity.
Sanity check
The research's single working figure of 50 cents sits inside the range. Every channel input is an estimate, and a later European rework narrowed that region to 30–50 cents.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- Europe g A: 0.157 to 0.42
- Europe s: 0.29 to 0.55
- US mass direct slice of mass weight: 0 to 0.25
- US direct s: 0.5 to 0.65
- Card line ¥ billion at central s 0.47 m 1.0 1.15 1.3: 266, 290, 315
- Card line band s 0.35 0.59: ¥223–370bn
- Python, same five weight sets as (hobby 15-25%, mass 30-45%, Europe 28-45%, PC 2-5%), Europe s 0.29-0.55 (central 0.42), 0-25% of mass weight direct at 0.50-0.65 (central 0.575)
Where it’s used
Related figures
Built from this one
- EstimateWhether The Pokémon Company's estimated revenue lines add up to group revenue for the year to February 2026
- EstimateHow much more The Pokémon Company earns from a yen of Western card sales than from a yen of licensed merchandise sales, year to February 2026
- EstimateHow much of the subsidiaries’ unexplained revenue remains after adding plausible smaller lines, year to February 2026
- EstimateHow sensitive the subsidiaries’ unexplained revenue is to its two biggest inputs, year to February 2026
- EstimateThe estimated share of the list price The Pokémon Company receives through each Western sales channel, with a blended 35 to 59 cents per dollar38–59¢
- EstimateHow much of Pokémon card retail spending goes to shops and distributors rather than The Pokémon Company, year to February 2026¥205–358bn
More figures on Card distribution channel (distributors, hobby stores, mass retail) →