What this is
Estimated player spending on Pokémon TCG Pocket each quarter from October 2024 to June 2026: from about ¥75bn a quarter at launch down to about ¥16.5bn.
How it’s built
- Take DeNA’s filed revenue from The Pokémon Company: ¥35.5bn for October 2024–March 2025 and ¥31.1bn for the year to March 2026.
- Divide by DeNA’s estimated share of player spending, about 23.6%, to get yearly totals.
- Spread each year across quarters using DeNA’s game-segment profit.
- For April–June 2026, with no filing yet, average this method with an app-data vendor’s estimate.
What we assumed
- All of DeNA’s revenue from The Pokémon Company is Pocket.The Pokémon Company sells Pocket and pays DeNA a share; DeNA’s other Pokémon game is sold by DeNA itself.
- DeNA’s share is about 23.6% (range 22.7–24.4%) and stays constant.Calibrated on DeNA’s October 2024–March 2025 data; the share may have changed since.
- Each extra yen of Pocket revenue adds about a yen of DeNA profit, and DeNA’s other games lost about ¥0.35bn a quarter.That loss is solved so the quarters add to the filed total; it is not reported directly.
Sanity check
Yearly totals are tied to a filing; the quarterly split is a model. DeNA has not printed yen player spending since January–March 2025, so the latest quarters cannot be checked.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- ReportedDeNA revenue from TPC against inverted series and take recalibration, year to March 2025–year to March 2026 (DeNA years)
- EstimatePocket revenue at DeNA by quarter profit route anchored, Q3 year to March 2025–Q1 year to March 2027
- EstimateNEGATIVE: yen ユーザー消費額 (domestic/overseas), Q1 year to March 2026
Show the working
- Basis: GROSS user spend (ユーザー消費額 basis)
- Tier: DeNA revenue anchor B (/G-2); gross totals C (÷ τ); quarterly split C
- FY3/25 quarters ( a): 94.6 − 10.64/0.531 = 74.6
- 93.5 − 9.41/0.531 = 75.8 (low = flat 73.4/72.3)
- FY3/26: Pocket rev/0.2362: 10.41 → 44.1
- 7.33 → 31.0
- 6.61 → 28.0
- 6.70 → 28.4 (sum 131.5)
- low/high scale by 126.1/131.5 and 137.1/131.5
- Q1 FY3/27: 4.18/0.2362 = 17.7
- AppMagic 13.4..14.1 ÷ 0.961..0.804 = 13.9..17.5
- central 16.5
Where it’s used
Related figures
Built from this one