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Estimated revenue Nintendo earns from selling Pokémon games outside Japan, each year from 2017 to 2026. For the year to March 2026

Year to March 2017-year to March 2026

EstimateAn estimate from Nintendo unit figures, list prices and an assumed revenue share.

What this is

Estimated revenue Nintendo earns from selling Pokémon games outside Japan, each year from 2017 to 2026. For the year to March 2026: about ¥81bn, within ¥69–93bn.

How it’s built

  1. Took overseas copies of Pokémon titles in Nintendo’s million-seller table each year.
  2. Priced them at US list prices and converted to yen at that year’s average rate. For the year to March 2026: $773.7m, or ¥115.7bn.
  3. Took 60%, 70% and 80% of that list value as Nintendo’s actual revenue per copy: ¥69.4bn, ¥81.0bn and ¥92.6bn.

What we assumed

  • Nintendo receives 60–80% of list price on average.Digital copies, which Nintendo sells at full price, were 54.6% of its software sales by value; retail margins, console bundles and discounted older titles pull the other way.
  • Nintendo books overseas digital Pokémon sales at their full price.Its filings say it books sales gross, except commissions on other publishers’ downloads; Nintendo is the publisher overseas.
  • US list prices stand in for all overseas markets.Nintendo gives overseas units only, not by country.
  • Only titles selling 1 million or more that year are counted.That is all Nintendo’s table lists, so each year is a floor.

Sanity check

Nintendo does not report revenue by title. The swings follow launch years: about ¥127bn in the year to March 2022, under ¥12bn in the two quiet years after Scarlet/Violet.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  1. Same arithmetic as
  2. FY3/26 prices now A: Z-A $59.99, NS2 Ed
  3. $69.99, Pokopia $69.99 (..57), so the mixed-price case is the base (¥115,719m list → 69,432/81,003/92,575)

Where it’s used

Related figures

Built from this one