What this is
Estimated revenue Nintendo earns from selling Pokémon games outside Japan, each year from 2017 to 2026. For the year to March 2026: about ¥81bn, within ¥69–93bn.
How it’s built
- Took overseas copies of Pokémon titles in Nintendo’s million-seller table each year.
- Priced them at US list prices and converted to yen at that year’s average rate. For the year to March 2026: $773.7m, or ¥115.7bn.
- Took 60%, 70% and 80% of that list value as Nintendo’s actual revenue per copy: ¥69.4bn, ¥81.0bn and ¥92.6bn.
What we assumed
- Nintendo receives 60–80% of list price on average.Digital copies, which Nintendo sells at full price, were 54.6% of its software sales by value; retail margins, console bundles and discounted older titles pull the other way.
- Nintendo books overseas digital Pokémon sales at their full price.Its filings say it books sales gross, except commissions on other publishers’ downloads; Nintendo is the publisher overseas.
- US list prices stand in for all overseas markets.Nintendo gives overseas units only, not by country.
- Only titles selling 1 million or more that year are counted.That is all Nintendo’s table lists, so each year is a floor.
Sanity check
Nintendo does not report revenue by title. The swings follow launch years: about ¥127bn in the year to March 2022, under ¥12bn in the two quiet years after Scarlet/Violet.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimateNintendo overseas Pokémon software revenue series, year to March 2017-year to March 2026
- FiledUS list price (Switch), launch October 202559.99
- FiledRevenue recognition policy: principal against agent (game dedicated platform), year to March 2026
- FiledRevenue recognition policy: principal against agent (game dedicated platform), year to March 2022
- FiledDigital sales ratio (of dedicated-platform software sales), year to March 202654.6
Show the working
- Same arithmetic as
- FY3/26 prices now A: Z-A $59.99, NS2 Ed
- $69.99, Pokopia $69.99 (..57), so the mixed-price case is the base (¥115,719m list → 69,432/81,003/92,575)
Where it’s used
Related figures
Built from this one
- EstimateNintendo's overseas Pokémon game revenue in launch years has been falling
- EstimateHow Nintendo's overseas Pokémon game revenue compares in years without a new main game
- EstimateEstimated payments from Nintendo to The Pokémon Company for Pokémon games, by year
- EstimateNintendo ip income and games against cards timing, Nintendo year to March 2017-year to March 2026; JTA 年度2017, 2023-24
- EstimateCalendar mismatch: Nintendo Pokémon revenue against TPC parent growth (CN-164), year to March 2017-year to March 2026; year to February 2022-year to February 2026
- EstimateTwo-title year against SV launch year, year to March 2022, year to March 2022, year to March 2023