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Uk circana coverage test against asmodee uk, 2025 (Circana) vs Apr 2025-Mar 2026 (Asmodee UK)

2025 (Circana) vs Apr 2025-Mar 2026 (Asmodee UK)

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

Asmodee UK Pokemon at trade = 224 x share; at RRP ex VAT / store cost 0.50-0.56; x 1.2 VAT. Group seller-location UK 265.0 vs 224 x 1.15-1.19 = 257.6-266.6 (same entity, consistent).

The values

  • Circana uk all Pokémon toys GBPm incl VAT: 144
  • Asmodee uk turnover GBPm: 224
  • Breakeven Pokémon share of asmodee uk: 0.27 to 0.3
  • Asmodee group UK seller location EURm: 265
  • Asmodee uk ltd in EUR: 258 to 267

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. Asmodee UK Pokemon at trade = 224 x share
  2. at RRP ex VAT / store cost 0.50-0.56
  3. x 1.2 VAT
  4. Share 0.30: 67.2/0.56 x 1.2 = 144.0 to 67.2/0.50 x 1.2 = 161.3
  5. Break-even share = 144.3/1.2 x (0.50-0.56) / 224 = 0.27-0.30
  6. Group seller-location UK 265.0 vs 224 x 1.15-1.19 = 257.6-266.6 …

Where it’s used

More figures on Pokémon Trading Card Game →