Company
Asmodee Group
Listed Stockholm games group (spun out of Embracer) that distributes the Pokémon TCG in several European countries.
The storyPokémon’s partners get steady work at a fixed spread, until it wants the seat
In numbers
21.0% The Pokémon Company’s share of DeNA’s sales in the year to March 2026, the largest dependence any partner reports Year to March 2026
Why it matters Asmodee is the wholesale step. Its margin belongs to the channel, and it never enters TPC's revenue.
Connections
1 connection has terms that aren’t disclosed.
Around it
Owned by
- Embracer Group On record Asmodee sat in Embracer's Tabletop segment before its 2025 spin-off.
Licensed by
- The Pokémon Company International (TPCi) Not disclosed Asmodee buys from TPCi as a distribution partner; contract term, territory and TPCi's share of sales are not disclosed.
What it does
Owns
- Asmodee UK Ltd On record UK subsidiary (formerly Esdevium, Asmodee-owned since 2010).
- Other European TCG distributors On record Rebel (Poland) is an Asmodee subsidiary; the other named distributors are independent.
Distributes
- Pokémon Trading Card Game On record Distributes the Pokémon TCG in the UK (since 2003), France (since 2004), Nordics and elsewhere.