What this is
An estimate of 2025 Pokémon card sales in Europe, expressed at US list prices: about $0.64–1.49bn.
How it’s built
- Add tracked Pokémon toy sales in France, Germany and the UK (€818–835m including VAT), then remove VAT.
- Scale up assuming those three are 50–65% of Europe; take 60–85% as cards; adjust shelf to list price; convert to dollars and to US list-price terms.
What we assumed
- France, Germany and the UK are 50–65% of European Pokémon sales.The research gives no direct evidence; it is the main uncertainty.
- Cards are 60–85% of tracked Pokémon toy sales.Same range as the US estimate; trackers do not split cards out.
- Shelf prices are 90–105% of list; euros at $1.13–1.17.Plausible ranges; the exchange rate spans 2025 levels.
Sanity check
The range is wide, more than two to one, because several ranges multiply. Toy-channel trackers may miss hobby shops.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- FR DE UK incl VAT EURm: 818 to 835
- FR DE UK ex VAT EURm: 683 to 698
- Big3 share of european Pokémon: 0.5 to 0.65
- Europe Pokémon toys ex VAT EURm: 1,051 to 1,395
- Tau: 0.6 to 0.85
- P shelf over RRP: 0.9 to 1.05
- core incl VAT = FR 404.2 + DE 247.5-258.9 + UK 144.3 x GBPEUR 1.15-1.19 (165.9-171.7) = 817.6-834.9
- ex VAT FR/1.20, DE/1.19, UK/1.20 = 683.1-697.5
- Europe = core / 0.65 = 1,050.9 to core / 0.50 = 1,395.1
- Cards at RRP = 1,050.9 x 0.60 / 1.05 = 600.5 to 1,395.1 x 0.85 / 0.90 = 1,317.6
- USD a
Where it’s used
Related figures
Built from this one